About us
Enhance Your Crafting Experience
Write one or two paragraphs describing your fabric offerings. To be successful, your content needs to inspire creativity in your readers.
Start with the fabric – find out what inspires you and create with it.
Explore New Fabrics
Write one or two paragraphs describing your fabric offerings. To be successful, your content needs to inspire creativity in your readers.
Start with the fabric – find out what inspires you and create with it.
Your Fabric Store
Meet our fabric experts
Dedicated artisans driving our passion
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the fabric store. He loves to keep his hands busy by participating in the development of product lines, marketing, and customer experience strategies.
Cotton Delight
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the retail industry, Mich has helped the store to get where it is today. Mich is among the best minds.
Sarah Stitch
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house designers and looks after the community of thousands of fabric enthusiasts.
Iris Joe
Chief Fabric Officer
Iris, with her extensive experience in retail, helps us easily understand market trends and improve our offerings. She is determined to drive success and delivers her professional acumen to elevate the store's presence.